Pure London doubles menswear selection for July 2016

Contemporary fashion trade show, Pure London, has doubled the size of its menswear section following the debut of the section last season. Over 700 brands have joined the trade show line-up for July and Pure London has increased its menswear section by 1,500 square meters.

Pure London Menswear will be showcasing collections from formal wear tailoring brands to premium brands to denim labels. Debut menswear brands to showcase their collections at Pure include Ben Sherman, Cheap Monday, Beyond Retro and Bench. Last season saw vintage and up cycling label Beyond Retro debut its womenswear at Pure, and now the brand has decided to return with its menswear collections. “It was great for us to see the product alongside other brands, it gave us confidence on our range and creative direction, as well as gaining positive reactions from trade professionals,” commented a design assistant from the brand’s Label collection.

Other menswear brands to return to show at Pure London in July include Dr Denim, Braeburn, Remus Uomo and Claudio Lugli. New and emerging menswear brands to present their collections at Pure include AUA, Eyelet Milano and Audio.

Photo: FashionUnited