Pure Shanghai fully booked for next edition with CHIC

London - Taking place for the third time this October in partnership with CHIC, China's biggest fashion trade fair, Pure Shanghai has completely sold out of stand space.

The Asian branch of British fashion trade fair Pure London, Pure Shanghai is set to take place in the NECC from October 11 to 13 alongside of CHIC. This edition's showcase will see a diverse selection of European and non-Chinese brands across womenswear, menswear, footwear and accessories showcase their latest collection, including Vendula London, Jianhui London, Nobrand, Ness, BDM Studio,Harry & Sons, Fly London, Voyar la Rue and Endless Rose.

Since its first edition in 2015, Pure Shanghai has grown in size and expertise to cater to the demands of brands keen to explore new regions, such as China, which is now one of the fast-growing markets in the world. "The next edition of Pure Shanghai is set to be larger than ever and we’re thrilled to say it is now a sell-out event," commented Gloria Sandrucci, Event Manager for Pure Shanghai in a statement.

"Our partnership with CHIC offers the perfect synergy between the two events, and we look forward to the forthcoming showcase." CHIC, which previously expanded from one annual event to two event last autumn, has also expanded its showcase for the upcoming edition. Impulses, the designer has grown in size to include its own podium for shows and will include a new section dedicated to school uniforms. In addition, CHIC will also support 33 emerging fashion designers showcasing their collections at the October edition.

Photos: Courtesy of CHIC Shanghai