Swiss watch fair struggles to remain relevant in digital age

With several high profile brands leaving, watch trade show Baselworld has had to adapt to a changing timepiece market. Key to its future success will be how it remains relevant to attract a global audience of brands and buyers. Luxury makers are pivoting their conversations to build direct to consumer relationships via their own stores and social media, a reason why many big name brands, including Swatch, have taken a hiatus from the show.