Watch: Impression Pure London menswear debut

Day 3 of trade show Pure, the contemporary fashion trade show in the heart of Central London, is in full swing.

The section Pure Menswear made its debut this weekend, featuring 30 high-end menswear brands and designers.

50-second-tour at Pure Menswear

Are you unable to attend fashion trade fair Pure London or are you simply curious to find out what Pure Menswear is all about? Take our virtual tour.

More impressions from Pure Menswear

Stands, collection details, art from Dutch artist Mark-Louisse and other highlights in max 30 seconds.

Pure London takes place until February 16. Stay tuned for our reports.