009

The label 009 is making waves in London. Its quirky childrenswear line is sold at the iconic shop The Cross and at Graham & Greene, while the Fifties-style dancing skirts are stocked at Vanilla B and a collection of men's shirts have been spotted by some of New York's big stores.

Designers Emilie O'Connor and Gopali Mulji are not swept away by their new status. "We're a design studio, not a label," O'Connor told vogue.com. She revealed that they do not work to seasonal rules and are not planning on participating in Fashion Week at any forseeable point in the future.

For their designs the duo use hand-picked Indian fabrics with hand-embroidery and original prints, which gives the clothes that urban ethnic look that is currently so hot.