13 brands sign sustainable cotton pledge - but is organic cotton really better?

London - Sustainability has been hailed as the new norm in the fashion industry as more and more brands pledge to source more sustainable raw materials. Thirteen fashion and textile brands, including the likes of Marks & Spencer, Asos and H&M recently signed the Prince of Wales International Sustainability Unit, and vowed to source 100 percent of all their cotton from sustainable sources by 2025. This shift sees the aforementioned brands using Fairtrade Cotton, BCI Cotton, as well as organic cotton. But is organic cotton really better for the planet than conventional cotton?