5 ways designers should approach their collections in times of crisis

We are now in the fourth month of a global battle against Covid-19, and what has officially been termed a pandemic of unprecedented scale. What does that mean for fashion designers who must create next season’s collections? How can they interpret the zeitgeist, bringing sensitivity to consumer’s needs but still deliver newness and meet the goals and targets set by sales managers and boardrooms. It is, by all measures, no easy task.