7 For all Mankind at Harrods

Tonight sees the official opening of the 7 For All Mankind shop-in-shop in Harrods. The famed jeans label opened the concession - which is operated by retail partner Joseph Ltd - in September, but today both chief executives of the European and US businesses will be in attendance. Covering 47 square meters, the shop exudes a relaxed Californian atmosphere, with architectural details of brick and wood. Shoppers can try on the jeans with the help of strategically placed mirrors, through which they can easily see their rear view and choose the fit that suits them best.

Exclusively for Harrods, the label has designed the ‘Black Lightening' jean. With a price tag of approximately €230, the black denim jeans feature lightning logos embroidered on the back pockets, gold buttons and have the same legendary cut that the brand became famous for. The line will be launched as a limited edition, with only 500 jeans for sale. A spokeswoman for the brand could not reveal whether other similar openings are in the pipeline.