Abercrombie & Fitch launches The Wedding Shop for bridal & guest outfits

Abercrombie & Fitch Co. has expanded into with the launch of The Wedding Shop, a custom collection of more than 100 pieces designed for brides and guests.

Following increasing customer interest in elegant, quality, yet affordable wedding outfits, Abercrombie & Fitch developed a collection of outfits for several wedding-related events, from bridal showers to engagement parties to bachelorette parties and the wedding itself.

A&F gives a toast to bridalwear with the Wedding Shop

“Abercrombie’s customers view weddings as multi-faceted experiences, which is why we designed this collection to be the outfitting solution for so many wedding-related occasions,” said Corey Robinson, chief product officer at Abercrombie & Fitch Co., in a statement. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience—from the bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch, and even the honeymoon. It has it all.”

The core of the collection includes a broad range of dresses, which vary from dressy and cocktail to more elegant and formal, for guests and the bride. Made from Catering to all preferences, the collection also includes pantsuit separates, co-ord sets, jumpsuits, skirts, crochet-style cover-ups, bikinis, and more.

“Our customers live for the long weekend, and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions, and the all-important question of what to wear, which this collection is perfectly designed to answer,” added Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co. “The A&F Wedding shop is a comprehensive, curated destination that reflects what we know our customers crave and what we are uniquely positioned to deliver.”

With an accessible price range of between 29 USD and 200 USD, A&F’s Wedding Shop comes as more contemporary brands such as HVN, Ba&sh, and HVN launch wedding or bridal collections to serve their core clientele of millennial professionals. The A&F Wedding Shop is available today in Abercrombie stores and at abercrombie.com in the brand’s inclusive size and length range.