Abound Launching New Sizing System
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Fashion and homeware catalogue retailer Abound is launching a new sizing system which aims to revolutionise the clothing market for 'real women' in the UK.
Called ONE2SEVEN, the range redefines the 16-26 size bracket, creating seven new size increments. A pilot of the scheme has increased the accuracy of clothing fit by 30 per cent, enabling more women to feel confident about their clothes.
ONE2SEVEN sizing will feature in the autumn edition of the Abound catalogue, which will be available in September. It will initially comprise a range of around 120 clothing lines and accessories over 16 pages.
A special ONE2SEVEN tape measure can be requested, to help women to discover their new, more accurate size, or they can refer to a sizing chart in the back of the catalogue.