Adams wins Boots contract

British children's wear specialist Adams has a won a five year contract to provide retailer Boots with all its children's apparel until 2011. In 2003, Adams launched a 'mini mode' range exclusively for Boots. Now the company is contemplating the selection of brands it will develop for Boots. The age range is from birth to four years old.

"We are delighted to have secured this significant contract," said mini mode managing director David Empson. "For us (mini mode) was a landmark development...We invested over £5 million in developing the brand and putting in place the design, retail and marketing infrastructure to deliver premium products."

Ian Abbott, baby category manager for Boots, said: "Our baby clothing is a key reason that mums visit Boots. We are pleased to have agreed this new contract with Adams, which gives us both the stability required to work closely to take our clothing business to new heights."