Reebok announced that model-of-the-moment Agyness Deyn, is named to be the face of London at the launch of the Reebok Freestyle Cities range in Paris. The collection is inspired by, according to Reebok, the following fashion cities of the world: Tokyo, Paris, New Delhi, madrid, new York and London. Each city has will have its own inspired pair of trainers to represent its ambitious women.
In the 80s the first edition of the Freestyle collection was created, which was Reebok's answer to the aerobic-inspired fashion trends featuring leggings and legwarmers. Last year the shoes were relaunched and this year the Paris and Tokyo Freestyle trainers were introduced. French singer Yelle promotes the Parisian inspired sneaker and Tokyo is represented by dancer Ai Yasuda.