Alberta Ferretti scents

Beauty brand Elizabeth Arden Inc. is said to have entered into an exclusive licensing agreement with Aeffe S.p.A. According to Fashion Week Daily, we are let to believe that Elizabeth Arden will work on the development, marketing, distribution of beauty products with Alberta Ferretti.

By the beginning of 2009, Europe will see the launch of the fragrance followed by make-up range and skin care products. Alberta Ferretti will look after the creative direction of the fragrance collection, and Elizabeth Arden will produce and market the scents.

Let's hope the fragrance has more creativity to them, then Alberta Ferretti's latest advertisement campaign, where they photographed the model upside down. Very similar to Viktor&Rolf's concept store in Milan, if you ask us.