Alexander McQueen and Chanel listed on Coolbrands 2016 ranking

Alexander McQueen and Chanel were the only two premium fashion brands to have made it onto this year's CoolBrand ranking of the top 20 coolest brands.

British label Alexander McQueen has managed to hold into its title as the coolest fashion design brand, as other fashion category winners included Mulberry as the coolest fashion accessories brand, Jimmy Choo, the coolest designer footwear brand and Net-a-Porter.com the coolest fashion retailer of 2016.

However, both Chanel and Alexander McQueen dropped further down the top 20 ranking, which takes all retail categories into account. Alexander McQueen came in 13th place, and Chanel in 19th place in the top 20 list, after ranking in 6th and 8th place last year.

The list was topped for the fifth consecutive year by tech giant Apple, while sunglasses brand Ray-Ban fell from 2nd place in 2015 to 19th place in 2016. Sportswear brands Nike and adidas were ranked 5th place and 8th place respectively.

The CoolBrands ranking, founded in 2001, is compiled each year using data gathered from 2,500 British consumers to create an barometer of which brands are cool. The Coolbrands on the list are selected by the Expert Council and consumers based on their authenticity, desirability, innovation and originality.

Photos: Coolbrands ranking