Amazon opens fashion photography studio in London

Online giant Amazon has opened a new multi-million pound fashion photography studio in London's Shoreditch, as it looks to continue growing its fashion business.

The photography studio is one of the largest of its kind in Europe, at 46,000 square foot it houses 22 individual photography bays, a large state of the art editorial suite, video editing facilities, a creative fashion library, and office space for Amazon’s growing team of fashion creatives.

The online retailer has said that it expects the studio to produce more than half a million images a year, and added that the opening has meant 35 new permanent roles at the studio and up to 75 will also be brought in to support seasonal demand.

The move to open a studio comes as the online retailer revealed that it has sold more than 30 million fashion products across Europe in the last quarter alone, from April 1 to June 30.

Sergio Bucher, vice president of Amazon Fashion EU, said: “Our aim is to make Amazon the best place to buy fashion online, The opening of our new fashion studio, in the heart of one of the leading fashion capitals of the world, illustrates our ambitions.

“We are committed to providing a first class customer experience and our new studio will enable us to produce more than half a million images a year as our fashion business continues to grow.”

The facility is the latest investment by Amazon in London. Amazon recently completed the move of its 2,000 corporate employees to three offices in the capital, while construction of a new corporate office at Principal Place in Shoreditch is underway and is scheduled to open in 2017. When that building opens Amazon will have total capacity for over 5,000 employees in London.