American Apparel Comes To London

American apparel is one of those intriguing brands that you can't help but like. It's also one that you'll be hearing a lot more about since its stores are popping up quicker than you can say 'fitted tee.' European fans flocking to AA's many Stateside outlets will rejoice in the news of its expansion on this side of the pond.

American Apparel has now just added its 19th international outlet on London's Carnaby Street, offering womens and menswear, baby and childrenswear. The impassioned, high-energy founder of American apparel, Dov Charney, started creating quality, American-made t-shirts in 1997.

Originally a wholesale business, Charney soon found the company was garnering more attention for being sweatshop- and logo-free, and for offering unheard-of wages and perks to staff. It's the social conscience of the brand that's generating the most buzz, and a loyal following seems to be an added bonus.