Anthropologie launches petite collection

Womenswear and lifestyle brand Anthropologie is set to launch a new 30-piece petite collection with the introduction of three new petite shop-in-shops this April.

The collection will include blouses, knitwear, trousers, skirts, dresses and jackets, and will follow the same ethos as the mainline collection, where they will be “unique, one-of-a-kind and will champion attention to detail and fine craftsmanship”.

To mark the occasion, the label has partnered with designer Tracy Reese to create an exclusive collection, Plenty by Tracy Reese, which will feature feminine silhouettes and bold, colourful prints.

In addition, the brand has also designed a range of styles under its own labels including Cartonnier, Maeve and Pilcro, and will stock premium denim brand AG Jeans in the new sizes.

Gill McCulloch, women’s buying manager for Anthropologie, said: “We have launched this collection to give the petite woman the shopping experience she has been looking for and unable to find. We want Anthropologie to become a destination for her, so she can complete her wardrobe with beautiful and unique pieces that we know our main range customer loves and we are sure our petite customer will too.”

The petite collection will be available at Anthropologie’s Regent Street, Kings Road and Bath stores as well as online from April 2015.

Image: Anthropologie