Apple Music launches fashion channel

Fashion, music and technology are to be a new mix at Apple, who this week launched the Apple Music Fashion channel to its streaming platform containing songs curated by its first guest designer Alexander Wang.

Apple has built a close relationship with fashion industry players over the past few years. In 2013, the company supplied Burberry with pre-release iPhone 5s handsets to document a runway show in London. Shortly after the event, then-CEO Angela Ahrendts left Burberry to head up retail operations at tech giant. Burberry has since launched its own Apple Music channel to highlight content from the Burberry Acoustic project.

Apple pushed further into fashion when it debuted a special Apple Watch version with leather straps developed in collaboration with French fashion house Hermes last year. Once limited to package deals, the straps became available for purchase as individual accessories in April.

Apple more recently partnered with leather goods manufacturer Coach on a similar strap accessory initiative, the first products of which are expected to launch on Sunday.

Image:Appe Music, Alexander Wang