Aquascutum expansion continues with Nordic deal

British label Aquascutum has signed a distribution agreement with Nordic agency Sjöklint Agenturer AB, to distribute the Aquascutum 1851 collection across Sweden, Norway, Finland and Denmark.

This deal follows on from the heritage label’s recent agreement with the Jaytex Group to distribute the collection across Canada and the US, as it looks to continue with its growth plans.

Even though it is late in the selling season, Sjöklint Agenturer AB is aiming to service some accounts for autumn/winter 2015, with the first full selling season being for spring/summer 2016.

Aquascutum chief executive officer, Mark Taylor, said: "This is another positive step in our growth plan. The partnership strategy is to activate between 50 and 60 accounts across the territories, in Sweden, Norway, Finland and Denmark."

Sjöklint Agenturer AB managing director, Jonas Sjöklint, added: "We are incredibly proud and excited to represent a brand with such a rich history in our market. We are also looking forward to working closely with the team in London to reach our joined goals."