Aquascutum To Revamp Regent Street Flagship

The Regent Street area, which is a seeing a major refurbishment to bring in more upmarket retailers, has been home to British brand Aquascutum for almost 113 years. The classic brand, over 150 years old, opened on Regent Street in 1890 and is set for a major revamp for next year.

The company is in talks with a design agency and has set a provisional completion date for September 2004 for refurbishment. Work is scheduled to begin in June, but a decision is yet to be taken on whether the store will remain open during this period.

The brand refurbished its womenswear department at Regent Street in March and moved it onto the ground floor. The revamp will encompass all three floors of the 15,000sq ft store but is not clear whether product areas may move as part of the changes.

Scott Williams, Aquascutum marketing manager stated: We're going to make one clear statement about where the brand is heading."