Armani Casa opens Bond street store

Armani Casa, Giorgio Armani's luxury homeware line, opened its UK flagship on Bond Street today, which is the brand's first standalone in the UK. The store's concept is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics. Armani/Casa was launched in 2000 in Milan . Giorgio Armani's objective was to bring his philosophy of style to the world of home interiors and in so doing create the complete concept of an Armani lifestyle.

For sale are furniture, tableware, decoration accessories, fabrics, ornaments, lighting, as well as ideas for bathroom and kitchen. For 2006/2007, the collection makes references to the Far East in the Twenties and the Baroque Era harmonise sympathetically with restrained shapes. The styles are light and curvaceous, conveying an approach to functionality and a human dimension, in which comfort co-exists on equal terms with a rigorous aesthetic.

Armani/Casa colours are burnt orange earthy hues, claret, lilac, silver and mother of pearl; warm and sunny shades rather than striking contrasts. Like his clothes, Armani favours rustic and fine finishing over dazzling and brights. Armani plans to open further stores in Mexico City , Miami and Tel Aviv. In the near future, Armani/Casa will see further expansion through the unique collection of Armani Hotels & Resorts that Giorgio Armani is launching in collaboration with Emaar Properties, on e of the world's leading property developers.

Currently the Armani Group is one of the leading fashion and luxury groups that is privately owned. The company employs over 4000 employees worldwide, and operates 13 of its own factories. The company designs, manufactures, distributes and retails everything from jewellery to jeans and operates over 300 stores worldwide.