Armani Exchange comes to London

Armani Exchange is due to open a flagship store on Regent Street this September. Along with another flagship planned for Tokyo, it will bring its worldwide network to 119 stores. The Regent Street store will further be the largest A/X Store in the world and feature Giorgio Armani's new retail design concept for the brand. The design balances openness and intimacy, with large spaces and more private rooms, according to WGSN, creating a flexibility and fluidity of access that will allow the consumer to shop in individualistic ways to suit his or her own style.

"The new concept underscores the contrast between dark and light, smooth and rough textures, and shiny and matt finishes in a manner appropriate to the casual sophistication of the A/X consumer," in a statement released by the company.