Art of Fashion 2005 starts
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Fashion Targets Breast Cancer's gala event 'The Art of Fashion' was held for the first time in 2004, to much acclaim. Not only did it raise an incredible £210,000 for Breakthrough Breast Cancer, but it also gained widespread media coverage. Guests were rapturous, describing the event as an "out and out triumph" and a "a fashionista's dream". The Art of Fashion 2005 took place on Thursday 9 June at The Dorcester, Park Lane, London. Tickets were £500 each or £5,000 for a table of ten.
The award-winning Fashion Targets Breast Cancer (UK) is now Breakthrough's flagship fundraising campaign. Launched in 1996, the campaign is an unprecedented initiative, which has bought together the UK's leading designers and retailers, photographers, models and journalists to raise awareness of breast cancer and funds for research.Based on the sales of the now famous logo T-shirt inspired by Ralph Lauren, the campaign has raised over £5 million.