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Asos teams up with Textile Federation

By Kristopher Fraser

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New York - Asos will be launching a collaboration with Textile Federation, the brand known for being major on prints and graphic patterns. The exclusive collection will be hitting stores on June 8. The collection, titled the Asos Talent High Summer Collection, will feature a total of 11 pieces.

The collection is created thanks to a global design competition organized by the online retailer to help recognize emerging global design talent. The four winners this year were Odette Steele from London College of Fashion; Chloe Baird from Glasgow Clyde College; Ezoe Robinson from Central Saint Martins, and Santiago Garimo from Venezuela’s University of Zulia.

The competitors challenge was to create looks based on the concept of Chinese Whispers. The collection includes jumpsuits, t-shirts, shorts and dress, with price points anywhere from 42 dollars for a crop t-shirt to 76 dollars for a printed jumpsuit. It's global inspired fashion at a very accessible price.

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