Asos.com to launch online catwalks

Online fashion and celebrity retailer asos.com is pioneering its fashion offer by launching a catwalk on its website. The fashion and beauty site is the first UK online retailer to feature online fashion catwalks of models wearing Asos products. The clips run on a loop and include a pause function that lets customers view garments from different angles. They also zoom in on product to show details and texture.

Some 100 womenswear garments and accessories will feature in the clips by the end of the week and the full Asos fashion range will be added by the end of July. The catwalk clips will require a downloadable Flash plug-in and will sit alongside the traditional still model shots already available for each product on the website. A teaser email will be sent to Asos' 800,000-strong mailing list this week and a step-by-step guide will also feature on the website. Asos.com further offers world cup merchandise - aptly titled World Cup fever - as well as beauty, fashion and accessories for men and women.