Asos in exclusive collaborations

Asos.com, the fashion etailer, is planning a series of exclusive brand collaborations, the first being Arrogant Cat. The collaboration will launch later this month, and will be labelled under the umbrella" for Asos.com" and will feature several SMU's for the etailer. Chief executive nick Robertson said he wanted the business to expand its exclusive tie-up with Arrogant Cato to include other labels.

The Arrogant Cat for Asos range includes six dresses, a top and a coat, based on autumn trends such as dogtooth checks and volume. The pieces feature jewelled detailing and large bows. The etailer will also add Diesel to its online offer in November and Ted Baker will join in January. It added All Saints and Firetrap this month. Asos will also introduce a premium range of own label dresses for Christmas, with prices from about £70.

The company launched a monthly Asos magazine this week which includes celebrity "get the look" features styled from ranges sold by Asos, as well as style advice and an interview with the actress Mischa Barton. The magazine will initially be sent free to 100,000 Asos customers when they order from the website, and will then be sold online for £1. Asos has about one million registered users.