Asos to launch app for Apple Watch

Online fashion retailer Asos has confirmed plans to launch an app for the Apple Watch, to coincide with the device’s launch this week.

The app, which will be one of the first from a retailer specifically adapted for the Apple Watch, will allow consumers to ‘like’ items to add directly to their ‘saved items’ using Apple’s ‘handoff’ feature, which means the items can then be accessed across all platforms desktop, smartphone and tablets.

In addition, it will also feature a ‘saved alert’ notification, which will inform customers when a product comes back in stock or drops in price, as well as offering personalised product recommendations based on their purchasing and saving behaviour.

The app will be available to coincide with the global launch of the Apple Watch on April 24.