B Store on Savile Row

There aren't many directional boutiques in West-London apart from the gallery-esque Dover Street Market and perhaps Browns Focus, and B Store has maintained its aura of edgy and directional fashion without bowing down to mainstream designers.

The boutique, which has just moved from its tiny premises on Conduit Street to Savile Row, is now a first-class fashion emporium in its own right. The store has called upon its family of designers (think Bernard Willhelm, Peter Jensen and Siv Stodal) to commission and contribute their interior design skills to the stores.

Amongst their collections there will soon be a showcasing of Graduates, who have a chance to show and sell their creations to the customers.

B Store is located on 24 Savile Row, W1, 020 7494 6846.