Back to basics with Chinti and Parker

Last Friday saw the launch of basics brand Chinti and Parker. The collection feature timeless basics that can be worn throughout the seasons. The simplicity of the pieces fits in every woman’s wardrobe, and the collection has a transitional and effortlessly chic feel to it. Chinti and Parker is not about fast fashion, but aims to produce versatile must-have garment that last the test of time. The label works with conscious cloth and organic jersey material, which comes in three different weights - light, mid and heavy is one hundred percent organic.

“Our garments age beautifully; constantly evolving into your favourite essential T-shirt or jumper. For us 'ethical' should not be an extra, we feel it should be within the core values of each garment we produce,” says Anna Singh Founding Member of Chinti and Parker.

The knitwear collection is made from Italy’s Loro Piana one hundred percent cashmere yarn, is luxuriously soft and beautifully warm and finished by hand. For the young ones up to three years old, Chinti and Parker will over a kidswear collection made in Dorset from 100% cashmere. The one pocket sweater, elbow patch cardigan and one pocket gillet come with a hand stitched pocket with the Chinti and Parker initials which can be changed to the baby’s initial.

Founding Member Anna Singh is the daughter of Tom Singh, Founder of high street giant New Look. Prices start from £50 for cotton t-shirts and cashmere tops from £200

Image: Chinti and Parker