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By FashionUnited

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The newest it-bag to hit the shelves is the Belen Echandia. Spoiled for choice as we are, new brands on the market have to have that certain je-ne-sais-quoi to stand out from the rest. With its top quality tailoring, name-stamped metal zip tags and ultra soft leather available in every imaginable colour, the Belen Echandia bags are certain to hit the spot. The bags' interiors are even fitted with a key chain, so there will no longer be any need for last minute scrambles for the house keys.

The creative brain behind the brand is Jackie Cawthra, who told Vogue: "I like a handbag to be show-stopping, so that if you're wearing jeans and a black top then your accessories can tell the story." With delectable names like "Stroke me" and "Charm me", these stories are crying out to be heard.

belen echandia