Bally teaming up with Delete Blood Cancer UK

Luxury label Bally is collaborating with Delete Blood Cancer UK, a charity that recruits stem-cell donors to help blood cancer patients, which is celebrating its third anniversary on February 19.

As part of the collaboration, Bally has designed 100 limited-edition red leather envelopes, where all proceeds will go to Delete Blood Cancer UK, in addition, the label is hosting an event in its New Bond Street flagship on February 18.

The ‘Big Love’ evening will be hosted by Frédéric de Narp, Bally’s chief executive officer, and Katharina and Peter Harf, founders of Delete Blood Cancer UK, and will see the red envelopes on sale to benefit the charity. Bally will also be donating 20 percent from of all other sales on the evening to the charity.

The red envelopes will be available in calf leather and python skin priced at 225 pounds and 595 pounds respectively, with the option to monogram for the perfect personalised gift.

In addition, the store windows will feature bespoke displays from calligrapher Paul Antonio, who will also be at the store to provide personalised letters for customers who purchase the leather envelopes on the night.

Image: Bally