Base London To License Clothing

Brand Alliance has won the license to produce a clothing range for footwear brand Base London, starting with a short-order collection for spring 05, according to last week's Drapers. The licensing company, which also owns the Outrange and Miss Outrage brands, will design, manufacture and distribute the collection worldwide. It will begin on a short-order basis but may move to forward order.

 

Previously, Base London produced its clothing range in-house and, although there was no wholesale collection for autumn 05, a range was produced for its London Carnaby Street store. The short-order collection will be delivered in March and features T-shirts, poloshirts, jerseywear and both long and short-sleeved shirts. Wholesale prices are between £8 and £16 and retail between £20 and £45.

Brand Alliance design director Simon Belcher said: "Our intention is to mirror the ethos of the footwear brand and target the same customer wanting the British lads look. We will broaden the range to include jeans, knitwear and tailoring." Base London footwear has around 700 accounts in the UK. Belcher expects the range to be picked up by around 80% of its footwear account base.