BCBG soon available in UK

The fabulous US-based fashion label, BCBG Max Azria will soon be sold at Harvey Nichols. Offering hip, colourful day and evening wear, the brand was founded by Frenchman Max Azria in 1989 and is a hit in the US . With shops on stellar locations like New York 's Madison Avenue and the rue Saint Honoré in Paris , BCBG can be counted among one of the industry's hot labels. It has global annual sales of £218 million, and over 100 stores in the US as well as various concessions.

"BCBG will be a change for the UK market," said director Sebastian Auscher. "It will have more colour and more fashion than the competition." The label will be available in Harvey Nichols London, Leeds , Manchester and Edinburgh in early September.