Beckham's launch fragrance

David and Victoria Beckham have launched their own fragrance, called Intimately Beckham When asked why there is different from other celebrity scents, Victoria told WWD: "The fact that I have spent a lot of time checking all the details. We are not just saying, `We are celebrities, put our name on it.' I love to be involved with the whole process."

The scents, which sell for $25 to $55 will be available in the US from September Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $100 million in worldwide sales this year and twice that next year, according to Women's Wear Daily.

Victoria will be joining the Spice Girls for their reunion tour in December this year. Rumour has it that Donatella Versace will style their show.