Beckham's pose for W Magazine

America's top fashion magazine, W, has chosen Victoria and David Beckham, aka Posh and Becks for it's August cover. The duo, also known as Brand Beckham, have embarked on one of the most aggressive pr campaigns seen this year in order to be 'liked' by the Americans.

For the cover, the couple strike a sultry pose, but things get more seductive in a photo spread inside. Steven Klein's photos show the pair in various states of undress, kissing passionately, sunning themselves atop a car and having an intimate moment in the bedroom.

The 32-year-old soccer star and his wife, Posh Spice of the Spice Girls, will be seen in an NBC special, "Victoria Beckham: Coming to America," to air Monday. It follows Beckham, 33, as she prepares to move from Europe to Los Angeles, where her husband will play for the Los Angeles Galaxy of Major League Soccer.

"I think people are really going to see me for the first time," Victoria Beckham tells the magazine. "I think they have this impression that I'm this miserable cow who doesn't smile. But I'm actually quite the opposite." The couple, who were married in September 1999, got together in 1997 after meeting at a soccer game in London.