Benetton Unites With New Fragrance

Benetton expects its new fragrance duo, B.United, to become a key line in its beauty portfolio. The duo, expected to launch in February 2004, "will receive more investment than other Benetton fragrances. We would like it to become a major fragrance for us," Benetton sales and marketing manager Paola Ugolini tells BBN.

The women's fragrance comes in a translucent pink bottle featuring half of the Benetton logo, and the blue men's bottle features the other half of the logo-which appears whole when the two are side by side.