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​Berghaus to launch "Get out the Game" Black Friday alternative

By Vivian Hendriksz


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London - Not everyone is a huge fan of Black Friday. As an increasing number of UK retailers continue to view the day as both unprofitable and unsustainable, outdoor apparel company Berghaus has come up with a fun altnerative to encourage people to go outside during the Black Friday 'Fiveday' weekend.

Rather than joining in on the discounting frenzy excepted to take place during Black Friday, taking place this year on November 25, Berghaus has launched an outdoor game open to all customers to get its customers to explore the outdoors. In order to participate customers are invited to solve a set of clues in order to find one of four flags across the UK.

Clues to the flags location will be revealed on Black Friday and on Saturday, November 26, the team at Berghaus will place 250 prizes at each flag location. The first five people to find each flag will win an extreme micro down jacket from the brand's latest collection, with the rest of the prizes being handed out on a first come, first serve basis.

Berghaus will post updates on the game and its prizes across its social media feeds, as well as additional chances for consumers to win some instant prizes. "Black Friday has become a phenomenon that now seems to last a whole weekend, but this is not a development that reflects the values we hold dear at Berghaus," commented Richard Leedham, Berghaus brand president.

"Rather than indulge in the discount shopping mayhem, we think that a healthier alternative – for body and soul – is to explore the outdoors. We appreciate that some people might need an incentive to do that, which is where the Get Out Game comes in."

"There are no catches in this," he added. "It’s simply an initiative that will take everyone who participates on a journey into the outdoors that will provide rewards. Berghaus kit will be part of those rewards, but we hope that the biggest prizes that people take home are wonderful memories about great experiences in fantastic places."

Image: Berghaus

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