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Bestseller pledges to “give-a-day”

By Danielle Wightman-Stone

30 Mar 2015

Fashion

Danish retailer Bestseller is pledging to donate all of its global sales to a range of charities on April 10, as part of its Give-a-Day campaign to mark its 40th birthday.

The company, which includes womenswear labels Vero Moda and Vila, menswear labels Selected Homme and Jack & Jones and childrenswear label Name It, has stated that it will donate an amount equalling the net turnover of all Bestseller-owned and partner-owned retail stores and that all Bestseller-owned online shops plus the net turnover over of its b2b sales on April 10.

It has selected a range of charities, both national to each country and international, with 50 percent of each country’s net turnover being donated to charity causes that take place on a global seller, with Bestseller selecting Save the Children, Unicef and Gain as its global partners. In addition to supporting global projects run by the Bestseller Fund, including a scheme called ‘Light Up Villages in East Africa’, which aims to provide more than 150,000 people in rural villages with solar power.

For the UK, the remaining 50 percent will be donated to Crisis, the charity dedicated to helping those whose lives are destroyed by homelessness.

Bestseller to donate a day’s takings to its “give-a-day” campaign

Commenting on the charity initiative, Bestseller corporate sustainability and communications director Morgens Werge, said: “At Bestseller, we are privileged to be able to make a positive difference for others and the world around us. Therefore, we have decided to give something back to the communities where our customers have helped us grow.

“Give-A-Day is about giving something back to the communities where we have built our success and to help people in need. We want to make our colleagues proud and to raise awareness about the charity causes we support both locally and globally.”

Other local charities to be supported include Spanish Association Against Cancer, Belarusian childrens hospice, Food Banks Canada, SOS Children’s Villages in Germany, the Icelandic Cancer Society, and The Children’s Medical & Research Foundation of Ireland.

It is expected that Bestseller, which was established in Denmark in 1975 and currently represents over 20 brands in the menswear, womenswear and childrenswear sectors, will donate several millions Euros to charity on April 10.

Image: Bestseller