Danish fashion company Bestseller is to dress Danish Olympic athletes during the 2008 Summer Olympics in Beijing. The company has formed an alliance with Team Danmark, a federation that supports Danish athletes at international sporting events. According to terms of the agreement, Bestseller will supply the Danish athletes with outfits for the opening ceremony, receptions, and other official events. The deal allows Bestseller to make use of top athletes and Team Danmarkâ€™s facilities and educational purposes. The company also said it would be able to benefit from the federationâ€™s expertise in health and wellness.
Bestseller designs, develops, sells and markets Bestseller fashion brands, including Only, Jack & Jones, Pieces Accessories, Vila and Vero Moda. The company, which was established in 1975, currently employs more than 13,000 people and has over 24,000 stores in more than 30 countries. In 2005 the company had a turnover of â‚¬967 million.