BFC ambassador for emerging talent

To develop new initiatives for designer businesses, the British Fashion Council appointed fashion journalist Sarah Mower as its first Ambassador for Emerging Talent. This new role will aim to increase both profile and sales opportunities for designer businesses, and forms part of the organisation’s re-structure and strengthening under the Council’s 25th year legacy plans.

Sarah Mower will become a key spokesperson for new and developing British talent and will chair the BFC NewGen Committee. The creation of this role will formalise and build on the support Sarah has given to the BFC over many years having worked with Vogue USA, style.com and leading broadsheets in the UK. In March this year, Sarah hosted an opening brunch for ‘LONDONshowROOM’s in Paris’, a BFC initiative to assist British talent sell their collections during Paris fashion week.

Emerging designer project NewGen is sponsored by Topshop. Those designers receiving NEWGEN support for London Fashion Week September 2009 will be announced on Monday 15th June 2009 at Somerset House. London Fashion Week will take place at Somerset House from Friday 18th September until Tuesday 22nd September 2009.

The British Fashion Council is ‘Celebrating 25 Years of British Fashion’ throughout 2009. This encompasses 25 years of the British Fashion Council, 25 years of promoting London Fashion Week and 25 years of British Fashion Awards.

Image: NewGen