- FashionUnited |
The British Fashion Council has announced the designer recipients of the prestigious New Generation sponsorship. Several new designers have been selected to receive New Generation support for the first time and this season 15 designers were chosen by the BFC's scouts and panel of experts. Receiving catwalk sponsorship are: Christopher Kane, Danielle Scutt, Duro Olowu, Erdem, Gareth Pugh, Louise Goldin, Marios Schwab and Todd Lynn.
Exhibition sponsorship goes to Borba Margo, Danielle Scutt, Emilio de la Morena, Ginta, Louise Goldin, Meadham/Kirchhoff, Modernist, Osman Yousefzada, Peter Pilotto and Todd Lynn. The New Generation scheme spans both The Exhibition at London Fashion Week and the British Fashion Council's official Catwalk Show Schedule. The support is given as cash sponsorship for a fashion show at London Fashion Week and/or a stand at the event's Exhibition.
The New Generation sponsorship was established in 1993, acting as a promotional launch pad for young designers, attracting media profile, orders and investment whilst offering encouragement and support for new talent. It has also helped to initiate the careers of some of the UK's top international names such as Alexander McQueen, Antonio Berardi, Clements Ribeiro, Julien Macdonald, Matthew Williamson and Sophia Kokosalaki.
Topshop is the single biggest supporter of young fashion designers in the industry. This is Topshop's 11th season working with the British Fashion Council as the New Generation sponsor. Topshop continues to support previous winners through housing collections in the Boutique space at its flagship store in Oxford Circus.