BHS To Focus On Fashion
By FashionUnited
loading...
Stephanie Chen, the new womenswear buyer at BHS, plans to roll out a more fashionable range of clothing. "We have been less confident in fashion. We have had fashionable items, but only in our top stores," said Chen.
The former Debenhams designer will work alongside Steve Lawton, a new buyer for menswear. But the BHS newcomers will face increasing competition from the team at Marks & Spencer, to be bolstered in three weeks by the arrival of Kate Bostock as director of womenswear.