Biba is back

At the end of this month a new Biba range will hit the stores. The brand, which was a hit in the 60's, has been re-born, albeit with a more luxurious edge, according to Sunday Times Style.

The new Biba range sees Bella Freud as its creative director, who once showed her collection during London Fashion Week. The iconic brand that defined all that was swinging London has been fine-tuned using more luxurious fabrics instead of its pioneering approach to fashion, which was disposable fashion as we know it today. This season, Biba has been reborn showing on the catwalk at London Fashion Week in September.

The original Biba was favoured by the likes of Brigitte Bardot, Twiggy and Biangca Jagger. Bella Freud has stated she wanted to "re-create what people loved about it, but also make it contemporary." Hence Biba's signature are left intact: the dusky palette, strong art deco and Victoriana influences and long, sinuous silhouettes characterized by narrow arms and well-defined shoulders.