Bigger Package

Men are waging war on their small endowments, and the battle has spilled over into a big fashion trend. Now there are two new products on the market giving men confidence in their packages. 2xist, the long-running underwear choice for providing a subtle lift, is bracing for competition from new arrival C-in 2, billed as the "push-up for men."

The line comes from 2xist founder Greg Sovell whose innovation in package enhancement is the Sling Support, an adjustable microfiber loop engineered to increase trade. The brand's racy Steven Klein-lensed campaign will have a splashy launch this fall giving a big rise to men's profile.