• Home
  • News
  • Fashion
  • Blondie backs experimental eco-fashion in London show

Blondie backs experimental eco-fashion in London show


12 Sept 2017


Blondie star Debbie Harry took to the London catwalk Monday to support sustainable fabrics created by VIN + OMI, designers experimenting with everything from environmentally-friendly latex to leather-style mushrooms.

A post shared by Brett D. Cove (@brett_d_cove) on

Draped in a golden gown and flanked by the design duo, wearing hoodies reading "Stop fucking the planet", singer Harry said the world had reached a "tipping point" and desperately needed to tackle waste. "I think that they have a great purpose and a great focus in trying to make these sustainable fabrics that are part of the future," the 72-year-old musician told AFP.

"I think it's very important for everybody to recognise it and should be involved in it; because we all are inevitably," she added. Harry was speaking after walking in VIN + OMI's Spring/Summer 2018 collection, ahead of London Fashion Week starting on Friday, which highlighted the issue of plastic waste.

A post shared by Brett D. Cove (@brett_d_cove) on

Wearing heels encased in plastic and stepping through clear plastic strewn across the floor, models showed off a bold collection including slogans such as "wake up" and "hope". There was a wide range of fabrics used in the show, which the designers said proves environmentally-friendly materials can still make the runway. "It can still look great, it doesn't have to look like hessian sacks when you're making eco-fashion," designer Vin told AFP.

Most of the new collection is made from materials created out of recycled plastic, a technique the designers experimented with around seven years ago when they made t-shirts each created from 11 bottles. "You can make fur-type fabric out of plastic bottles, so you don't need to wear fur. Any type of fabric now can be made out of plastic-based material," explained Vin.

Pineapple as leather

But they are also looking beyond plastic and towards natural products which can produce clothes in a more sustainable way. "We've been working with a scientist in Spain who pioneered pineapple skins as leather," said Omi.

"We're now looking at locally-sourced chestnuts, that's in abundance here, and it's got the same texture, the same feel to pineapple," he added, recognising that the manufacturing process was however very expensive. Mushrooms which can be grown to imitate leather, and sustainable latex sourced in Malaysia, are also on the cards.

Although the creation of such fabrics currently comes with high costs, the designers are keen to share their research and have their sights set on an overhaul of the fashion industry.

"We want everyone to do it so we can create a global awareness of what can be done, and then governments will change and there will be more processing plants and we can hopefully just get everybody wearing what they've thrown away," said Vin. (AFP)

Photo: Credit Daniel Leal-Olivas / AFP

The International Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.