Boden opens second store location in Westfield London

Boden is set to open an additional store in Westfield London. The new location, a Georgian style house, is inspired by the brand’s creator Johnnie Boden’s style. The eccentric feel of the boutique is meant to embody classic British fashion influences.

Artwork lines the walls while chandelier’s and bold floor patterns accent the space. The single floor set up is divided into three rooms.

Boden’s initial location open in King’s Road last year. The new store comes on the heels of the fashion house expanding beyond its digital platform.

Earlier this month, Boden announced a partnership with Nordstrom.com, marking its first collaboration with a U.S. retailer.

Aside from its web presence, the company current has items in 20 stores.

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Picture: courtesy of Boden