Body Shop Launches Loyalty Scheme

The Body Shop is attempting to return the UK business to a growth footing this year with the launch of a loyalty scheme Love Your Body early next month.

The beauty specialist is applying the repositioning strategy that reinvigorated its US business to the UK chain, where like-for-like sales fell 13 per cent last year. A spokesman said the US experience had already proven the loyalty card's merits.

The GBP5 card replaces the People Card and goes on sale across the 200-store chain on June 7. It entitles shoppers to free gifts and 10 per cent off.