Body-what-trics?

A new phenomenon is taking over the denim world and like anything state of the art, the Bodymetrics rage has the name to match. What is it? A pod that you step into for a mere 8 seconds during which your body will be scanned for your precise measurements. These will be used to create a perfect-fit bespoke pair of jeans.

You have a choice between Bodymetrics Bespoke, Tristan Weber or Serfontaine designs and can also decide which cut, wash, leg width and rise you want. After about two to four weeks the jeans will arrive on your doorstep per post. And the great thing is that you can re-order your jeans in different colours and cuts, because your measurements will be saved. So visit Selfridges' second floor or Bon Marché in Paris for your mind-blowingly perfect pair.