- Vivian Hendriksz |
London - Online fashion etailer Boohoo Man has launched its first ever limited-edition Premium capsule collection.
The 40-piece premium capsule collection, modelled by rising star Brian H Whittaker, includes ready-to-wear items as well as accessories. Key pieces from the collection include a grey ombre effect overcoat, a suede studded western jacket, a sequin bomber jacket as well as an embroidered borg lined denim jacket.
Through the debut collection launch, Boohoo Man aims to elevate its brand assortment by offering luxurious styles, while maintaining the brand's values and aesthetic. Boohoo searched for high quality and durable materials to create the collection, which consists of a combination of modern design details and classic silhouettes.
"Affordable, fast fashion is a huge focus for Boohoo Man, however, we wanted to appeal and encourage customers who tend to invest in key, one-off pieces to shop with us by creating an exclusive offering of luxury product," said Jay Hassan, Menswear Communications Officer at Boohoo in a statement.
The premium collection is currently available online at boohooman.com, with prices ranging from 12 pounds to 120 pounds.