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Boohoo promotes LGBT rights with new capsule collection

By Justine Browning

22 Jun 2018

Fashion

The online retailer BooHoo has launched exclusive capsule collection to coincide with Pride month.

The Love is Love line serves as a celebration of the LGBT community and offers an empowering range designed for all. The 30-piece collection features gender neutral looks and accessories - each available in various colors and fits. Many of the items display a message promoting equality.

Among the notable products are the love is love hoodie hats reading “f**k hate” and a t-shirt with the quote “love is a terrible thing to hate.”

"Both Boohoo brands wanted to come together to create a collection that was subtle yet bold,” CEO Samir Kamani said in a statement. “A collection that was for everyone."

Available now through www.boohooman.com/pride-collection. 10 percent of proceeds from the line will be divided between the Terrence Higgins Trust and The Rainbow Fund - two organizations working to aid members of LGBT community.

The newly released line comes as BooHoo joins forced with Paris Hilton for the 70-piece Paris Hilton x Boohoo line. The pieces are inspired by popular fashions of the Aughts, the decade the heiress rose to fame.

Photo Credit: Boohoo.com

BooHoo
LGBT
Pride